Big Spaceship: Senior Copywriter/Content Creative 2017-2021

In my role as Senior Content Creative at Big Spaceship, I help ideate campaign content for the NFL’s internal Social Lab team. I partner with a team of brand strategists and creatives while I use my social media expertise to develop campaigns for major NFL brand tentpoles such as Kick-Off 100 and the Super Bowl.

Confetti Tweets|Super Bowl LIV

#WeReady Challenge|@NFL TikTok Launch

Of the 300+ organic hashtags run on TikTok in 2019 in the US, total video views for #WeReady were in the top 5% after one week.

• 427M Total Views on #WeReady content during time of trend

• 73M Engagements on #WeReady content during time of trend

• 1B Total Views on #WeReady content as of 2/11/20